The Inspirational Story of Patagonia, 10th edition

Careful, this book is inspirational and may cause you to start a business! Let My People Go Surfing tells the story of Yvon Chouinard, the founder of perhaps the most respected company on earth, Patagonia, Inc. (update: Chouinard gives his whole company away to fight climate change.) From his humble California beginnings making climbing equipment he recounts the hurdles, frustrations and wins of his environmentally responsible company. Yvon was a poor student, avid fisherman, and a climbing legend. Later in business life he made tough “do good” choices he believed in and ultimately others followed, turning his company into a hard-fought success. Amazing read! Audio book is excellent too. Editor’s Choice. Find it at Amazon…